Privacy Policy

This Privacy Notice (“Privacy Notice”) describes how we collect, use, process and disclose your Personal Data through the use of mobile applications, websites, products, features and other services globally, operated by shoplumiy.com (collectively, “Services”).

This Privacy Notice applies to our consumers, visitors, agents, vendors, suppliers, partners, contractors and service providers (collectively “you”, “your” or “yours”).

“Personal Data” is any information which can be used to identify you or from which you are identifiable. This includes but is not limited to your name, nationality, telephone number, personal interests, email address, your image, government-issued identification numbers, race, date of birth, marital status, educational history, employment history and financial information.

“Sensitive Personal Data” is a subset of Personal Data, and includes health, political opinions, religious beliefs, information on the commission of an offense and biometric data.

We typically collect, use, disclose or otherwise process your Personal Data in accordance with this Privacy Notice with your consent, or in compliance with applicable laws, such as where:

it is required for us to comply with statutory and/or legal requirements;
it is required for us to enter into or perform a contract with you; and/or
It is necessary for us to establish, exercise, or defend our legal rights.

COLLECTION OF PERSONAL DATA

We collect Personal Data about you in the ways listed below. We may also combine the collected Personal Data with other Personal Data in our possession. If you have or are a party to multiple relationships with us (for example if you use our Services across our various business verticals, or if you are a consumer of shoplumiy.com as well as a consumer to our affiliated companies or the services of our holding company and its affiliates,), we will link your Personal Data collected across these relationships to facilitate your use of our Services and for the Purposes described below.

You provide your Personal Data to us

We collect your Personal Data when you voluntarily provide it to us. For example, you may provide your Personal Data to us when you:

visit a store, make a purchase in store, or place an order online (such as your name, phone number, or delivery address at online checkout);
complete a user profile or registration forms (such as your email, phone number and password);
use your payment cards or any other associated identifiers such as electronic payment method accounts;
activate and use your shoplumiy.com Loyalty Program eCard;
participate in a promotion, competition, event, or survey (such as the pictures, audio files, or videos you may submit, which may include images of yourself);
participate in any loyalty programs (including but not limited to our mailing list);
request customer service (including but not limited to contact forms, messaging, email and telephone);
provide personal data when you contact us (including but not limited to contact forms, messaging, emails, or calls);
post a review or comment on one of our websites or social media pages, or post a rating, review, or other user generated content on our websites or applications;
visit our premises or attend events organised by us and your images are captured via photographs or videos taken by us or our representatives;
use our related websites, applications, social media, and other digital services;
register your visit on our premises; and
submit your personal data to us for any other reason.

When our services are used

Personal Data may be collected through the normal operation of our Services, including when you browse our website or place orders. Some examples are:

Browsing activity (such as the pages you visit on our website and the products you view);
Data about how you arrived at our website (such as the website, link, or search terms you used to get here);
Information about how you use our website or Services (such as the buttons you click, the pages you browse and the content you view); and
Transaction information (such as order history, payment method and billing information).

From other sources

We collect Personal Data from various sources, including your name, contact details, and other necessary identification information, where applicable. These sources may include:

subsidiaries, affiliates, associated companies and jointly controlled entities;
insurance and financial providers;
credit bureaus, alternative credit scoring agencies and any other credit reporting organisations;
publicly available or governmental sources of data;
when our users add you as a recipient or beneficiary when using our Services;
An individual authorised to act on your behalf; and
marketing services providers or business partners.

When you provide Personal Data of other individuals to us

In some situations, you may provide Personal Data of other individuals (such as a recipient for a delivery, a person you are purchasing for, or the owner of a payment card used for a transaction) when using our Services. For example, you may enter their name, contact details, or payment information for order fulfillment. By providing their Personal Data, you represent and confirm that you have obtained their consent for us to collect, use and disclose their information as set out in this Privacy Notice.

Personal Data of minors

As a parent or legal guardian, please do not allow minors under your care to submit Personal Data to shoplumiy.com. In the event that such Personal Data of a minor is disclosed to shoplumiy.com, you hereby consent to the processing of the minor’s Personal Data and accept and agree to be bound by this Notice and take responsibility for his or her actions.

USE OF PERSONAL DATA

shoplumiy.com may use your Personal Data for the following purposes set out in the list below. (“Purposes”).

Providing services and features

Your Personal Data will be used to provide, personalise, maintain and improve our Services. This includes, but is not limited to:

manage your requests for products and services, including processing orders, deliveries, payments, refunds, reward points, and discounts;
respond to feedback, complaints or concerns you have regarding our products and services;
registering and managing your account, including keeping your information up-to-date, and verifying your identity;
request feedback through surveys and research so that we can improve our products and services;
Enhancing our operational processes to improve your customer experience;
Engaging service providers to support our business operations;
conduct safety, security, investigative, fraud detection, and loss prevention activities;
facilitate corporate transactions such as mergers and acquisitions, including to assess potential transactions and manage the transition of the business; and
Comply with legal requirements or obligations where necessary.

User Support

We use your Personal Data to provide customer support, including:

Assisting with order-related issues, refunds, and product inquiries;
Investigating and addressing complaints or concerns;
Enhancing our customer service through feedback and response analysis.

Legal purposes

We may use the Personal Data we collect for legal purposes, such as to investigate and resolve claims or disputes, detect, prevent, prosecute crime or as allowed or required by applicable laws.

We may also process your Personal Data when we are required, advised, recommended, expected or requested to do so by our legal advisors or any local or foreign legal, regulatory, governmental or other authority. For example, we may use your Personal Data to:

comply with court orders or other legal, governmental or regulatory requirements;
enforce our Terms of Service or other agreements; and
protect our rights, property or interests in the event of a claim or dispute.

Marketing and promotions

We may use your Personal Data to send you marketing communications relating to customised products or services (that may be of interest or relevance based on your profile), or shoplumiy.com’s partners’, sponsors’ and advertisers’ products, services, events or promotions. For example, we may:

send you special offers that may be of interest or relevance to you across all of shoplumiy.com’s product and service offerings;
send you alerts, newsletters, updates, mailers, promotional materials, special privileges, festive greetings; and
notify, invite and manage your participation in our events or activities.

Where applicable, we may communicate these marketing messages to you through various channels, including SMS, chat applications (e.g. WhatsApp, Telegram, phone calls, and email).

If you wish to unsubscribe to the receiving of such marketing communications, please click on the unsubscribe link in the relevant email or message. Please note that while you may opt out of marketing or promotion communications, shoplumiy.com may still send you account and / or service-related messages (information on your transactions, rewards, etc.).

Research and Development

We may analyze customer data for business insights and improvements, including:

Studying shopping behaviors and product preferences.
Enhancing our website and store functionality.
Conducting surveys and feedback assessments to improve customer experience.

DISCLOSURE OF PERSONAL DATA

We may share Personal Data with various parties for the Purposes set out in this Privacy Notice. These parties include:

We share Personal Data with our company, subsidiaries, associated companies, jointly controlled entities and affiliates. The shoplumiy.com group of companies share resources, including infrastructure and technology, to provide you with a seamless, consistent, relevant and secure experience when you use our Services, as well as for the Purposes set out in this Privacy Notice.

Other Disclosures

We may also disclose or share your personal data in connection with the Purposes described in Section 1 above, including to the following parties:

third parties such as partners, suppliers, or service providers, who supports our operations such as payment processing services, IT and technology services, marketing agencies, insurance companies, event organisers, business advisory services, legal services, administrative services, and logistic services;
third parties we collaborate with for joint marketing and cross promotions;
business partners; and/or
regulatory authorities and government agencies.

When disclosing personal data to third parties, we will (where appropriate and required by applicable law) enter into contracts with them to ensure your Personal Data is protected in compliance with legal requirements. We will also ensure that they process your Personal Data only in accordance with our instructions.

Business transfers

We may share your Personal Data with relevant parties, in connection with any acquisitions, sales, mergers, joint ventures, consolidation, restructuring, financing or any other business transactions. Your Personal Data will however remain protected under the commitments outlined in any pre-existing Privacy Notice that you have agreed to.

RETENTION OF PERSONAL DATA

We retain your Personal Data for the period necessary to fulfill the Purposes outlined in this Notice unless a longer retention period is required or allowed by law. Retention periods differ depending on things like the nature of the data, why it is collected and processed, and relevant legal or business needs.

Once your Personal Data is no longer necessary for the Services or Purposes for which it was collected, or we no longer have a legal or business purpose for retaining your Personal Data, we take appropriate steps to erase, destroy, anonymity or prevent access or use of such Personal Data for any purpose other than compliance with this Notice, or for purposes of safety, security, fraud prevention and detection, in accordance with the requirements of applicable laws.

PROTECTION OF PERSONAL DATA

We will take reasonable legal, organizational and technical measures to ensure that your Personal Data is protected. This includes measures to prevent Personal Data from getting lost, or used or accessed in an unauthorized way. We limit access to your Personal Data to our employees on a need to know basis. Those processing your Personal Data will only do so in an authorized manner and are required to treat your information with confidentiality.

Nevertheless, please understand that the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted through any electronic means, therefore, any transmission remains at your own risk.

YOUR RIGHTS WITH RESPECT TO YOUR PERSONAL DATA

In accordance with applicable laws and regulations, you may be entitled to:

inquire about the processing of your Personal Data and be provided with a copy of it;
request the correction of your Personal Data;
request the restriction of the processing of your Personal Data, or object to that processing;
withdraw your consent to the processing of your Personal Data (where we are processing your Personal Data based on your consent);
request receipt or transmission to another organisation, in a machine-readable form, of the Personal Data that you have provided to us where we are using your Personal Data based on consent or performance of a contract; and
complain to the relevant data privacy authority if your data privacy rights are violated, or if you have suffered as a result of unlawful processing of your Personal Data.

If you are given the option to share your Personal Data with us and you choose not to do so, or subsequently withdraw your consent for our use of it, this could mean that we are unable to perform the actions necessary to achieve the purposes of processing described in Section 2 (Use of Personal Data) or that you are unable to make use of the Services in such circumstances. We may be able to continue to process your Personal Data to the extent required or otherwise permitted by applicable laws and regulations.

We will screen and verify all requests. In order to verify your authority to make the request, we may require you to provide supporting information or documentation to corroborate the request. Once verified, we will give effect to your request within the timelines prescribed by applicable laws.

COOKIES AND RELATED TECHNOLOGIES

shoplumiy.com, and third parties with whom we partner, may use cookies, web beacons, tags, scripts, local shared objects such as HTML5, advertising identifiers and similar technologies (“Cookies”) in connection with your use of the website which may be persistent or stored only during an individual session on your browsers or devices.

Cookies may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may be used for various purposes such as to:

provide the essential, basic functions of the use of our Websites or Services;
authenticate you, or remember your user preferences and settings;
delivering and measuring the effectiveness of advertising campaigns, such as by measuring number of views or click throughs;
analyse site traffic and trends;
serve you relevant advertisements across other apps and websites owned by other companies (whether by us or by other advertisers); and
enhance user interface and experience by generally understanding the online behaviors and interests of users who interact with our Websites or Services.

shoplumiy.com may allow third parties to use Cookies on the website to collect the same type of Personal Data for the purposes shoplumiy.com does for itself. Third parties may be able to associate the Personal Data they collect with other Personal Data they have about you from other sources. We do not necessarily have access to or control over the Cookies they use.

Disabling the collection of cookies on our website

You have the right to choose to disable, block or deactivate cookies. Please note that however refusal or removal of some cookies could affect the availability, functionality or use of our Website or Services.

You may adjust your internet browser settings to disable, block or deactivate cookies, delete your browsing history or clear the cache from your internet browser. The settings may be contained within the “History”, “Preferences”, “Settings” or “Privacy” section of your internet browsers, or you may otherwise consult the help section of your internet browser for more information.

INTERNATIONAL TRANSFERS OF PERSONAL DATA

Your Personal Data may be transferred, stored, or processed outside Malaysia to facilitate our operations, including for data storage, processing, and support services.

Where required by law, we will obtain your consent before transferring your Personal Data to another country. In all cases, we will take appropriate measures to ensure that your Personal Data is protected in accordance with applicable laws, including implementing necessary safeguards to maintain its security and confidentiality.

AMENDMENTS AND UPDATES

shoplumiy.com may modify, update or amend the terms in this Privacy Notice at any time. Such amendments shall be notified to you through the Website. It is your responsibility to review the Privacy Notice regularly. Your continued use of the Services, purchase products from shoplumiy.com or continuing to communicate or engage with shoplumiy.com following the modifications, updates or amendments to this Notice, whether or not reviewed by you, shall constitute your agreement to be bound by such amendments

HOW TO CONTACT US

If you have any queries about this Notice or would like to exercise your rights set out in this Notice , please contact us by e‑mail at support@shoplumiy.com .